Our Future

Mission Statement

Your Advantage Marketing uses flexibility, passion, and dedication to provide the best possible service and results for every project. We work to leverage the best personnel and tools to bring the best marketing solutions to the public.


Vision Statement

Your Advantage Marketing is focused on becoming the premiere marketing consultation firm for small businesses looking to follow their passion and make a connection to their customers both locally and internationally while doing so in a socially responsible manner.


Our Core Values

Foster Education

Part of the Your Advantage Marketing philosophy is to empower our clients to understand not only their own marketing needs, but the tools available to help make the most of every marketing dollar.


Pursue Excellence

It is our goal to provide the best possible service to each and every client. Each business has unique strengths and faces its own challenges; every marketing project and solution is chosen and customized to fit those needs.

Partnership

Our success hinges on the cooperative nature of the client-company relationship. The passion of our employees, clients, and partners, working together enables us to thrive.


Nurture Passion

We are passionate about marketing and we aim to nurture that in others. Helping people do what they love every day.

About Our Process

Discovery

  • Introductions

    Before any partnership can begin, familiarity is key. We work with your team to uncover who you are, who you serve, and how we can best assist you.

  • Concerns

    We aim to address each concern to your business; the concerns you bring to us directly are as important as any we find in the process.

  • Collaboration

    Collaborative work is essential during the discovery phase, allowing us to get a complete picture of your business and its operations.

  • Data Collection

    Collection of the essential internal resources and data aids in the accurate and timely completion of your marketing project.

Weekly Check-Ins

  • Updates

    We keep you as involved as you want to be so you always know what’s going on. No more guessing about the progress of your project.

  • Schedule

    We give you a roll-out schedule so you have a better idea of when each segment of your project will be complete.

  • Communication

    We do our very best to respond to all your concerns as quickly as possible. Ongoing communication to make completion as efficient as possible.

  • Feedback

    We work with you. While we hope to be able to help you make the most of your marketing, your valuable experience and insight into your business are integrated into the process.

Value Delivery

  • Measurable

    We aim to include measurable results in every project, that are reviewed at regular intervals: setting goals and meeting those benchmarks to ensure you’re on the right track.

  • Exceed Expectations

    It is our hope that every project exceeds your expectations and that you come away from the experience with a positive look to the future.

  • Ongoing Value

    When your project is complete, we hope you not only find the experience provides you with immediate value, but that it enables you to garner future value for your brand and business as well.

  • Relationship

    In addition to executing current projects, Your Advantage Marketing focuses on building a lasting relationship with our clients. These relationships revolve around communication, trust, and passion.

Your Marketing Professional

My name is Heather Annette Castner, and I am Your Marketing Professional!

I’m a Southern California native, who lives and works in Orange County. I received a M.B.A. with a focus in Marketing from California State University, Fullerton, have 10 years experience in the accounting and tax industry, and 5 years in operations working with information technology. I have experience with both professional and private projects, and have a growing portfolio.

I founded Your Advantage Marketing, because I believe that marketing for small businesses should be fun, and easy! I hate the idea of a one size fits all marketing plan, and my goal is to tailor a plan specifically to fit your business while delivering incredible value and real results!

So why did I decide to take on the daunting task of starting my own business?
I love marketing! I follow my passion to help you follow yours.

I sincerely hope we get the chance to work together.