Video Marketing

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Being a marketing major, I get told almost every day that video is the new, hot item. Video blog posts, video marketing, but always video. Incorporate it into everything, websites, ad campaigns, product demos, etc. But every so often I get to wondering just how relevant video is to the every day person trying to promote themselves. At first glance …

cell phones

Mobile Marketing – more relevant than ever

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15 years ago, if you had told marketing professionals that they would be using cellphones to market directly to customers, with detailed differences by location and demographic use, with direct response capability, you might have been laughed out of the room. However today, we know that it happens all the time. Many people spend more time on their mobile phones …

Big Scary Data

Oh no! It’s Big Data

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Marketing metrics are hard enough to evaluate when it is traditional marketing tactics being discussed, but with today’s collection of big data where companies are compiling information on everything you do from where you click to what you like, it can be an even more daunting task. One important step to consider that was discussed in one of the lectures …

In-store advertisement display using soda can packs in the shape of a circle with black tape to make it appear like a basketball.

Interesting In-Store Marketing Display Using Soda Basketball

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Just a quick post tonight. Creative marketing always makes me smile, and a few weeks ago I saw this in-store marketing display at a grocery retailer in my area. It really caught my eye. I liked their use of product placement plus a little tape to get the sports image across and convey the message quickly and effectively. To me, without …


Product Packaging Oops!

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First impressions are important! Especially so in the business and marketing realms. All too often you only get one chance to make or break the deal, even on inexpensive items. For physical goods in a B2C environment, the first contact with the product relies heavily on product packaging; it has to get their attention and make the conversion. However, sometimes …

Business Cards: More than Just Your Contact Card

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Whether you call them business cards, calling cards, or contact cards, these little pieces of tree pulp give your acquaintances something to remember you by. So, if remembering is the point, shouldn’t you make it a good memory? Often used only to transport email addresses and point-of-contact names, business cards can be a bit on the boring side. Even when …

color talks

Matters of Color: How color affects your marketing message.

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Color matters; daring red lips sell makeup, cool blue water and orange sunsets sell vacations. The colors you choose for your marketing endeavors should reflect not only your company colors, but also the emotions you want to evoke from your customers. Picking a color pallet that is appropriate can make or break the experience. While interpretation is largely cultural, here …